Digital Marketing

Ganco Electric digital marketing campaign

A digital marketing campaign for London, Ontario contractor Ganco Electric, promoting their core services.

The campaign employed Ganco’s branded colors and juxtaposed clean and sober typography against illustrations with a jagged line quality. This choice of contrast increased the interest of the campaigns, and made subtle reference to the kind of design common in 1950s advertising.

The residential services slide of the Ganco Electric 'Spark' digital marketing campaign, designed by Ryan Marx.
The commercial services slide of the Ganco Electric 'Spark' digital marketing campaign, designed by Ryan Marx.
The electric vehicle services slide of the Ganco Electric 'Spark' digital marketing campaign by Ryan Marx.
The architectural services slide of the Ganco Electric 'Spark' digital marketing campaign, designed by Ryan Marx.
The industrial services slide of the Ganco Electric 'Spark' digital marketing campaign, designed by Ryan Marx.
The hero slide of Ganco Electric 'Spark' digital marketing campaign, starting with a call-to-action. | Ryan Marx, graphic designer

Once the layout was set, the individual service graphics called for paired symbolic illustrations. The motif of the electrical spark rounded out the conceptual thesis—”Ganco Electric creates the spark you need”—of the campaign and added a touch of fun.

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